Parliament was, to me, like the suave older brother of the other cigarette brands under Altria's brand umbrella. Lots of cool colors and club shots were used in this brand. Here, I designed a series of layouts used for outdoor and print that communicated its sleek brand. I also contributed to the creation of a playing card promotion called Parliament P52. My 3-D design construction experience aided in the concept design and assembly of this mailer promotion.
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