Marlboro was my first high-profile brand to do design work for. I worked
on a LOT of Marlboro promotions: Sweepstakes, Direct Mail, Retail, Catalogs, Out-of-Home, among many others. This brand was where I really honed my design, art direction, and retouching skills. I was involved in weekly status meetings with account and print management, logo development, photo retouching, and annual concept/design layouts. Below are examples from the following promotions: Marlboro Adventure Team, Marlboro Cowboy Chronicles Gear Catalog, and Marlboro XPlore. |
Marlboro
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Marlboro Adventure Team is a long-running international promotion where consumers win the adventure trip of a lifetime. We eventually decided it was time to expand the promotion to include winter sports instead of the usual summer activities. I was involved in the logo development, photo retouching, and annual concept/design layout.
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The Marlboro
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The Marlboro Cowboy Chronicles Gear Catalog was a way for smokers to take their collected "Marlboro Miles" and trade them in for various products that the genuine cowboy would
likely own. I was involved in the concept/design layout and photo retouching of this project. |
Marlboro
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Marlboro XPlore is a themed collection of premiums, packaging, sweepstakes opportunities, and gear that captures the bold, adventurous spirit of the modern-day explorer. I was involved in the logo development, photo retouching, and concept/design layout.
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